About Fierce
The Trainer
Holly Elswick , MT, APFT, NESTA
Master Personal Fitness Trainer
Yoga Master Practitioner
Pilates Master Practitioner
Nationally Certified Instructor in...
Yoga -Master
Pilates - Master
Cardio-Kickboxing
Step Aerobics
Young Athletes Coach
Weight Management and Nutrition
Golf Conditioning
Group Exercise
Strength Conditioning Coach
Massage Therapist
Personal Bio
Holly Elswick has been a personal fitness trainer for over 12 years. With many years experience in all facets of the fitness industry, her passion and heart lies with her clients...and with personal training. Fierce studios is Holly's third personal training studio in the Louisville area, each one more successful than the previous.
Holly started years ago private training in clients and friends homes, as results were obtained, she was referred, one client at a time, a successful entrepreneurship was created and has continued to grow over the years.
Next was corporate training, contracted at some of Louisville's largest employers, Holly developed Heart and Soul, parent company of Fierce Fitness by Design. From scratch, she developed and designed health and wellness programs for companies including YUM brands, Humana, American Commercial Lines, and more.
Currently, American Printing House for the Blind, Metro Louisville Mayors Office, Healthy Hometown Movement, AutoDemo, and QK4.
Holly loves working with her clients, her friends. Getting to know each one, personally, knowing what makes things work for them and how to help them jump their hurdles, one at a time, together. Thats personal training, very personal.
And now, the newest addition..massage therapy.
The Studio
Located in the Clifton Center, on Payne Street, the studio is home to all types of clients, with all types of needs and goals. The goal to make you at home in our studio. Two private workout rooms, personally designed and maintained, this space reflects your trainer and you. An intimate space for personalized attention.
Suited with all your personal training needs... free weights, benches, bars, bands, rings, dumbbells, steps, Bosu balls, medicine balls, and more; dynamic training at it's best. Loaded with all the extras, including water bottles, nutritional supplements, towels, and more. This ensures you get the best workout you can get, when your session is over, you will agree and your body will tell you so.
Suited for massage therapy, soothing, relaxing, comforting. Giving you an experience to remember.